Job Description
Job Requirements
Role/ Job Title: Senior Consumer Insights Manager
Function/ Department: Marketing Strategy
Job Purpose
'At IDFC FIRST Bank, we are reimagining banking with a purpose — building a bank that's truly 'Always You First.' We combine customer-centric innovation, ethical practices, and digital-first thinking to create products and experiences that serve people, not just profits.
The role holder will research and insight programs, integrate customer learnings into marketing and product decisions, manage social and digital intelligence tools, and support the overall insight strategy.
Roles & Responsibilities
Role/ Job Title: Senior Consumer Insights Manager
Function/ Department: Marketing Strategy
Job Purpose
'At IDFC FIRST Bank, we are reimagining banking with a purpose — building a bank that's truly 'Always You First.' We combine customer-centric innovation, ethical practices, and digital-first thinking to create products and experiences that serve people, not just profits.
The role holder will research and insight programs, integrate customer learnings into marketing and product decisions, manage social and digital intelligence tools, and support the overall insight strategy.
Roles & Responsibilities
- Insight Program Leadership: Manage end-to-end insight studies—qualitative and quantitative research, customer immersions, segmentation, need-state analysis.
- Social & Digital Intelligence: Handle social listening ...
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