Senior Content Creator

About Booktime: Booktime, a Hindawi Foundation initiative, is a global charitable digital publisher.

We create and share beautifully illustrated children’s books in multiple languages for free.

Books help children see further, think bigger, and dream deeper.

Reading changes everything.

The Role: We are looking for a creative storyteller and technical strategist to join our team as a Senior Content Creator.

In this hybrid role, you will own the voice and visibility of our free kids' book platform Booktime (App & Web).

You will be responsible for developing Content Strategy, SEO, and ASO to produce high-ranking bilingual content (English & Arabic) that drives organic app installs.

If you are passionate about digital marketing and can bridge the gap between creative writing and search algorithms, we want to hear from you.

Key Responsibilities: Content Strategy & Planning: Plan content strategy and create monthly bilingual calendars for Social Media, Blogs, Email, and Push notifications to ensure consistent engagement across all channels.

SEO & ASO Execution: Optimize keywords and metadata for the Website and App Stores to increase organic traffic and maximize app visibility.

Localization: Adapt content culturally for global Arabic and English-speaking audiences to ensure messaging resonates with parents worldwide.

Performance Tracking: Monitor keyword rankings via Search Console and App Connect to refine content topics based on actual growth drivers.

Ad Copywriting: Write persuasive scripts and hooks for Paid Ads (Meta/Google) to improve Click-Through Rates and lower costs.

Video Direction: Script concepts and direct the media team to capitalize on video trends and drive brand awareness.

Qualifications and Experience: Experience: 3+ years of experience in Content Creation with a strong focus on Digital Marketing.Bilingual Proficiency: A strong level of both Arabic and English (Writing & Speaking) is mandatory.