Job Description

The Senior Content Specialist will create high-impact, technically accurate content that advances AMETEK’s thought leadership and demand generation goals, while responsibly leveraging AI to accelerate research, ideation, drafting, and optimization workflows.


Principal Accountabilities:

  • Own the content strategy for priority product lines and applications across the assigned businesses; build topic clusters and editorial calendars tied to business goals and audience needs.

  • Research, write, and edit long- and short-form assets (white papers, application notes, case studies, solution briefs, blogs, web pages, emails, ad copy, social posts, scripts.

  • Write in formats that match current customers evolving consumption patterns (bullets, call-outs, scannable highlights) while demonstrating differentiated value propositions and expertise.

  • Use of story-telling as a way to explain complex concepts quickly and in a relatable manner.

  • Leverage AI in the content lifecycle applying strong prompt design and human-in-the-loop editorial standards; ensure alignment with AMETEK’s responsible AI use guidelines.

  • Partner with SMEs to capture domain expertise through interviews; convert technical detail into accessible value stories and proof points.

  • Understand and write to specific personas within the business. Partner in creation or updating of personas as needed.

  • Plan and repurpose cornerstone assets into multi-format campaigns (e.g., white paper → application note → case study → webinar → social/email/ad variants). Align all content with CTAs to progress customer through funnel / journey.

  • Maintain editorial standards and ensure brand consistency across digital properties.

  • Manage workflows with clear briefs, timelines, review loops, and version control; coordinate with regional and BU marketing teams for localization when required.

  • Analyse content performance, modify types of content recommended based on trends. Utilize test-and-learn methodologies when trying new content formats.

  • Other duties as assigned.

    • Key Success Factors:

  • Quality: Technical accuracy, clarity, and authority; minimal rework after SME reviews.

  • Impact: Growth in organic traffic, engagement, assisted pipeline/MQLs, and content-assisted wins for target product lines.

  • Velocity: Reliable delivery against editorial calendar; efficient use of AI without compromising rigor.

  • Compliance: Adherence to brand, legal, and responsible-AI standards.

    • Knowledge, Skills & Experience:


    Must-have:

  • 5–10 years B2B technical writing experience in scientific instrumentation, industrial analytics, or materials characterization.

  • Proven ability to translate complex technical concepts into business outcomes and application narratives.

  • Hands-on with generative AI for content (prompt design, fact-checking, bias checks, source attribution, SEO optimization); strong editorial judgment.

  • Exceptional writing, editing, and proofreading; audience-centric storytelling

  • Working knowledge of SEO, content analytics, and CMS workflows

  • Strong stakeholder management: interviewing SMEs, aligning on briefs, managing reviews, and presenting rationale.

    • Nice-to-have:

  • Experience marketing industrial instrumentation.

  • Bachelor’s/Master’s in Materials Science, Chemistry, Physics, Engineering, Technical Communication, or related field.

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