Job Description
Your Responsibilities
Optimize PPC and affiliate landing page tests, app store listings, ad copy, and potentially additional funnel steps in close collaboration with Product teams.Take ownership of conversion optimization within the Marketing department, working closely with the Paid Channel teams.Generate and refine hypotheses collaboratively with stakeholders across Marketing, Product, and Analytics.Design A/B and incrementality test setups, prepare documentation, and moderate prioritization discussions with Channel, Analytics, and Product teams.Create landing pages independently using Contentstack CMS, A/B testing platforms, or landing page builders, or work jointly with other teams to do so.Ensure statistically sound test implementation and structured tagging of traffic within A/B tools.Analyze and interpret test results using A/B testing platforms, Looker BI, and other analytical tools, and proactively share findings...
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