Job Description

The opportunity

EY GDS Creative Center of Excellence (CoE) is an inhouse agency that helps EY teams build a better working world by delivering high-impact, high-quality and on–brand creative solutions. People in the CoE help create experiences that are not just creatively inspiring, but also strategically precise and deeply human — across multiple media platforms.


As a Senior Copy Writer, you will have a unique blend of creative vision and strategic thinking, to lead our team and will act as a strong creative strategist and a creative leader.


You will own the creative conceptualization, copy writing and presenting to the clients, across multiple formats - ensuring that all creatives are on-brand, user-centric and aesthetically proficient. With a passion for problem-solving and creative strategy, you will lead creative brainstorms with stakeholders and other teams to produce best-in-class creatives that intrinsically align with the EY brand and business objectives. With your impeccable creativity, you are a versatile and reliable leader who can elevate any creative conceptualization, storyboard or creative direction for projects across multiple channels.

Your key responsibilities

  • Deliver great creative ideas that shape audience perception, engagement, and participation.

  • Coach and train the wider team.

  • Provide creative leadership to the team to deliver great creative campaigns.

  • Produce strategically sound conceptual work.

  • Adhere to EY brand guidelines, meet, and exceed defined expectations in terms of aesthetics, quality, turnaround time, budget, and efficiency.

  • Stay up to date with current and future designs, web standards, concepts and industry trends and advocate the same to team members and customers.

  • Provide creative direction to support the team, coordinate with team members and others to resolve issues, as necessary.

  • Proactively identify opportunities to employ pop culture trends, creativity, executional approaches

  • Lead project discussions with customers with a customer-centric mindset

  • Prioritize deadlines and effectively manage multiple creative projects parallelly

  • Be a part and contribute towards various organizational initiatives.
  • Skills and attributes for success

  • A user-centric mindset with creative, innovative, and analytical approach

  • Creative vision and concept development

  • Team leadership and collaboration

  • Brand development and strategy

  • In depth understanding of the current AI tools and you can leverage to up the creativity

  • Excellent communication and presentation skils

  • Exceptional attention to detail
  • To qualify for the role, you must have:

    At least 12 years of overall experience in a fast-paced global environment, with a minimum of 8 years in advertising agencies


    Have experience leading teams in creative agencies or in-house brand teams, championing high-visibility campaigns for top global brands (preferably B2B)

    What we look for

  • Strong business acumen along with creative vision

  • Creative problem-solving mindset with a flexible can-do attitude

  • A growth mindset creative who loves to collaborate, ideate and deliver breakthrough work

  • Experience in leading and managing creative teams, as well as developing junior creative talent

  • Self-starter who loves challenges and makes big things happen by working together

  • Experience working with global clients.

  • Confidence, maturity and ability to build strong client relationships.

  • A strong team player who is comfortable working collaboratively with others.
  • What we offer


    EY GDS is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to creative consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

  • Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.

  • Success as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.

  • Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.

  • Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.
  • EY | Building a better working world 

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