Senior Copywriter

Job Title: Senior Associate (Copy)

Location: Mumbai

Experience: 4–5 years in content or creative writing

About the Role

We’re looking for a Content Writer to create clear, compelling, and high-impact content across campaigns, websites, learner communications, and video storytelling. This role is ideal for a strong writer who is hands-on with AI tools and excited about building scalable, AI-native content workflows in a fast-growing EdTech environment.

Responsibilities

• Write sharp, engaging copy for websites (landing pages, product pages, SEO content) , campaigns, product marketing, social media, and learner-facing communications.
• Craft scripts, narratives, and storyboards for explainer videos, learning content, and promotional assets.
• Actively use AI writing and video tools (ChatGPT, Jasper, Writesonic, Descript, Synthesia, etc.) to ideate, draft, optimize, personalize, and localize content.
• Collaborate closely with design, video, marketing, and product teams to ensure cohesive storytelling across platforms.
• Maintain and evolve the brand voice across all content touchpoints.
• Support and review work from junior writers; contribute to building AI-first content workflows within the team.

Skills & Qualifications

• 4–5 years of writing experience (ad agency, digital agency or brand side).
• Strong portfolio covering website content, campaign copy, digital content, and video scripts .
• Excellent command of language with the ability to simplify complex ideas into engaging narratives.
• Hands-on experience using AI writing and video tools as part of day-to-day content creation.
• Strong collaboration, communication, and storytelling skills