Job Description
1. Brand Understanding & Alignment:
- Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values
2. Content Strategy:
Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights
3. Copywriting:
- Have a proactive approach to produce compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards etc
- Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output.
4. Collaboration:
Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages.
5. Quality Assura...
- Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values
2. Content Strategy:
Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights
3. Copywriting:
- Have a proactive approach to produce compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards etc
- Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output.
4. Collaboration:
Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages.
5. Quality Assura...
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