Job Description

Overview of the role:

We are looking for a Senior CRM Analyst to support the planning, execution, monitoring, and optimization of CRM campaigns for a betting platform. This role requires a strong analytical mindset, attention to detail, a deep understanding of player behavior, and solid experience with CRM, automation tools, and data-driven decision-making. You will play a key role in driving engagement, retention, and user value, acting as a bridge between strategy, data, and execution while collaborating closely with Tech, Data, Product, and Marketing teams.

What youll do:
  • Plan, execute, and optimize recurring and seasonal CRM campaigns across multiple channels
    (Email, Push, SMS, WhatsApp, and others), ensuring impact on engagement, retention, and
    user value
  • Ensure accurate and timely execution of all CRM activations, including scheduling, launches,
    operational validations, and post-campaign follow-ups
  • Monitor and analyze campaign performance u...

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