Senior CRM and Lifecycle Marketing Manager

Willful makes estate planning simple, affordable, and accessible for Canadians. Since 2017, more than 400,000 people have trusted us with their estate planning journey.

Estate planning involves important, often emotional decisions, which means how and when we communicate with customers really matters. Lifecycle marketing at Willful supports customers through complex moments with clear, relevant, and thoughtful communication.

The role

We're looking for a Senior CRM & Lifecycle Marketing Manager who cares deeply about judgment, ownership, and outcomes.

You'll set the strategic direction for CRM and lifecycle marketing, own lifecycle performance across email and SMS, and manage one CRM Specialist, while working cross-functionally to improve the end-to-end customer experience.

This is a newly created role designed to blend responsi...