Senior CRM Executive

Location: Shopee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Job posted: 1 day ago

About The Team

We are looking for a highly analytical and execution‑focused Senior CRM Specialist to drive user lifecycle growth for Shopee Malaysia. You will lead advanced CRM planning, segmentation, testing, and performance optimisation initiatives to boost user engagement, retention, and revenue across our app ecosystem. As an individual contributor, you will be fully hands‑on in campaign execution while influencing CRM strategy through strong data insights.

Job Description

• Plan and execute CRM campaigns across key channels: Push Notifications, In‑App Messages, Emails, and Vouchers.
• Lead lifecycle strategies covering onboarding, activation, reactivation, loyalty progression, and category engagement.
• Own advanced segmentation logic, targeting rules, and customer journey personalisation.
• Conduct A/B exper...