Senior CRM Manager

My client is a Toronto based Sweepstakes operator who is searching for a hands‑on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in‑app and web messaging, SMS, and push notifications.

You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data‑driven, thoughtfully crafted campaigns.

This is a hybrid role based in Toronto, requiring 3 in‑office days per week.

Key Responsibilities

Automated Flow Development

• Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io.
• Support CRM strategy across the brand with tailored user journeys.
• Plan and deploy targeted in‑app and web app messages across all major touchpoints.
• Manage SMS campaigns for audiences w...