Job Description

How you'll make a difference with us

As Senior CRO & Personalization Manager, you will lead our end-to-end optimization and personalization strategy across digital sales touchpoints for our B2C customers. Your mission is to increase conversion, engagement, and customer lifetime value by delivering frictionless, relevant, and tailored experiences throughout the subscription journey.

You will combine experimentation expertise with data-driven personalization to create dynamic user experiences that respond to customer needs, behaviors, and lifecycle stages. Working closely with UX design, analytics, product, engineering, and marketing teams, you will build a scalable testing and personalization framework that continuously improves sales outcomes across acquisition, upgrade, and retention flows.

Key Responsibilities

  • Lead the strategy, roadmap, and execution for CRO and personalization across all digital sales channels.
  • Identify high-impact ...

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