Senior Data Analyst

**Responsibilities**:
Own end-to-end data analysis experience
- Partner with various departments (Marketing, Sales, Product, Finance, Customer Success, etc.) to define KPIs/metrics; to measure impact and effectiveness of features and business processes; to optimize conversion efficiencies; to identify opportunities, assess risk potentials and explain trends
- Design, analyze, and conduct both simulated and live experiments (A/B and multivariate tests) to drive KPI improvement
- Build, maintain, and communicate detailed reporting, visualization, and other tools to deliver business insights and to show business health
- Collaborate and build credibility with the sales team, staying up to date on new initiatives and working to understand their data and reporting needs while providing guidance on best practices
- Measure the value of our media investments through attribution of media exposure to prospective customer online and offline actions
- Continuously improve the...