Senior Data and Business Intelligence

Senior Manager Market Insights

Department: Business Development

Direct Reporting Line: Director Data and Business Intelligence

Indirect/Second Reporting Line:

Subsidiary/Country: LAM

Location: Bogota

GSMS Grade: M3

Personnel managed: No

Budget managed:

Purpose & Overall Relevance for the Department:

The Senior Manager Market Insights drives high-quality market, consumer, and competitor intelligence to support strategic and operational decision-making. This role synthesizes insights across functions, supports strategic initiatives, and contributes to creating a “data and insights as a strategic asset” mindset across the region.

Key responsibilities:

Generate market, industry, consumer, and competitor insights to inform strategic initiatives.

Develop and maintain tools, processes, and frameworks that elevate the impact of insights across the business.