Job Description
**Overview**
Come join the Mailchimp Paid Media Marketing Data Science team as a Senior Data Scientist. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing in new customers via paid marketing channels. As a paid media marketing data scientist, you will drive a deeper understanding of marketing campaign performance, help identify areas of opportunity within marketing channels, and inform marketing strategy through advanced analytics and data science tools.
**Responsibilities**
+ Build and execute marketing measurement and learning plans for Mailchimp paid media campaigns and growth initiatives
+ Deploy measurement models to drive insights and business intelligence for the paid media and broader Mailchimp marketing teams
+ Own E2E data exploration including ETL, hypothesis formation, analysis, and readout
+ Leverage GenAI and dashboarding tools to create recurring views of paid media per...
Come join the Mailchimp Paid Media Marketing Data Science team as a Senior Data Scientist. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing in new customers via paid marketing channels. As a paid media marketing data scientist, you will drive a deeper understanding of marketing campaign performance, help identify areas of opportunity within marketing channels, and inform marketing strategy through advanced analytics and data science tools.
**Responsibilities**
+ Build and execute marketing measurement and learning plans for Mailchimp paid media campaigns and growth initiatives
+ Deploy measurement models to drive insights and business intelligence for the paid media and broader Mailchimp marketing teams
+ Own E2E data exploration including ETL, hypothesis formation, analysis, and readout
+ Leverage GenAI and dashboarding tools to create recurring views of paid media per...
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