Senior Data Scientist

Our client is a multinational company specialized in AI-powered analytics and advanced data solutions, with presence in more than 45 countries worldwide. They are currently seeking a Senior Data Scientist to join their team.

Mission:

As a Data Scientist within the Data Analytics team, you will support advanced marketing analytics and data science initiatives for a major retail client. Your mission is to develop robust quantitative models — including Marketing Mix Models and Bayesian approaches — to optimize marketing investments, improve ROI, and drive measurable business growth.

Main responsibilities/functions:

• Marketing Mix Modelling (MMM):
  Develop, implement, and maintain media mix and marketing mix models to quantify the impact of marketing and advertising investments across channels.
• Bayesian & Quantitative Modelling:
  Apply Bayesian statistics, hierarchical models, and causal inference techniques to uncover patterns and genera...