Job Description

About the Position

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.


The Senior Demand Generation Partner owns the end-to-end strategy, development, and orchestration of integrated multi-channel campaigns that drive awareness, engagement, and qualified pipeline. This role plays a key part in accelerating our Product-Led Growth (PLG) strategy by fueling the free trial motion, nurturing self-serve users, and converting them into paying customers. The Senior Demand Generation Partner collaborates cross-functionally to execute cohesive, data-driven campaigns that translate business objectives into measurable marketing impact.

Responsibilities

  • Owns campaign strategy and orchestration for major initiatives across digital, email, web, paid, and social channels to drive awareness, engagement, and sales pipeline growth.

  • Defines campaign messaging, audience segmentation, and funnel strategies in collaboration with Product Marketing and Sales to ensure alignment from first touch through conversion.

  • Leads the trial motion by managing the strategy, messaging, and user journey that converts trial users into paying customers.

  • Develops integrated campaign plans outlining objectives, key messages, content strategies, channels, timelines, and success metrics.

  • Partners cross-functionally with Product Marketing, Content, Sales, Design, and Web teams to produce high-impact campaign assets including emails, ads, landing pages, and nurture sequences.

  • Incorporates SEO and performance insights into campaign planning for comprehensive full-funnel visibility and optimization.

  • Champions brand consistency, accessibility, and conversion-focused messaging across all campaign touchpoints, from awareness through post-trial communications.

  • Collaborates with Operations and Analytics to evaluate campaign performance, generate actionable insights, and continually optimize messaging, offers, and creative execution.

    • Who We’re Looking For

  • Bachelor's degree (or international equivalent) or equivalent experience, required

  • 5+ years of related experience, required. Experience developing and executing holistic demand generation campaigns; experience with SaaS, freemium, and Product-Led Growth organizations preferred. Demonstrated success working with SMB customer segments (1-25 employees) and managing agency partnerships. Proficiency in HubSpot, Google Analytics, and related marketing technologies.

  • 9+ years of related experience, preferred.

  • Advanced expertise in demand generation strategy with a proven track record of executing sophisticated, multi-channel campaigns focused on pipeline growth.

  • Demonstrated ability to develop and implement integrated messaging and audience segmentation that effectively nurtures prospects through the funnel.

  • Strong skills in orchestrating trial-to-paid conversion campaigns, particularly within Product-Led Growth models.

  • In-depth knowledge of digital marketing channels, including email, paid media, social, SEO, and content syndication.

  • Proven proficiency with marketing automation, analytics, and campaign management tools such as HubSpot, Google Analytics, and Domo.

  • Exceptional collaboration and communication skills, capable of influencing cross-functional teams and senior stakeholders.

  • Data-driven mindset with the ability to interpret complex analytics and translate them into actionable marketing optimizations.

  • Strategic thinker able to establish scalable workflows and campaign frameworks that support sustained growth and operational excellence.

  • Ability to travel less than 5% of the time.

  • Must be 18 years of age or older.

  • Must successfully complete pre-employment screening process, as required.

  • Must successfully complete any required training or orientation courses, as needed.

    • What We Offer


    Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

  • Work from anywhere – Thryv is a Remote First company!

  • Competitive medical, dental, and vision plans, plus a wellness program with added incentives

  • 401(k) savings plan with company match and employee stock purchase plan

  • Continuing education benefits with tuition assistance programs

  • One week of paid time off at the end of the year, in addition to our standard paid time off policy.

    • Apply for this Position

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