Job Description

Job Description

This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.

Reports to: Digital Marketing Manager

The Role

We are seeking a Senior Digital Marketing Executive – Paid Media to plan, execute, optimise, and report on high-impact paid digital campaigns across multiple platforms. The role focuses on performance-driven marketing, audience strategy, and continuous optimisation to drive registrations, leads, and conversions for large-scale B2B events and campaigns.


The ideal candidate is hands-on, analytical, and comfortable managing significant budgets, multiple stakeholders, and complex campaign structures across regions.



Key Responsibilities



Paid Media Strategy & Execution



Plan, launch, and manage paid campaigns across:

  • Google Ads (Search, Performance Max, Display, YouTube)
  • LinkedIn Ads (Lead Gen, Website Conversions, ABM, InMail)
  • Meta Ads (Facebook & Instagram)
  • Other platforms as required (TikTok, programmatic, etc.)
  • Translate campaign objectives into structured media plans aligned with KPIs (CPL, CPA, ROAS, registrations, leads).
  • Build and manage full-funnel strategies (awareness → consideration → conversion).

    • Campaign Optimisation & Performance



    Continuously monitor and optimise campaigns to improve:

  • CTR, CPC, CPL, CPA, conversion rate, and scale efficiency
  • Conduct A/B testing on:
  • Creatives, copy, audiences, bidding strategies, and landing pages
  • Identify underperforming campaigns early and take corrective actions.
  • Manage pacing and budget allocation to ensure efficient spend.

    • Audience Strategy & Targeting

  • Develop and maintain:
  • Custom audiences, lookalikes, remarketing pools, and ABM lists
  • Segment audiences by:
  • Region, industry, job function, seniority, intent, and behaviour

    • Tracking, Analytics & Reporting

    Ensure correct implementation of:

  • GA4, conversion tracking, GTM, pixels, and event tracking
  • Build and maintain performance dashboards and reports.

    • Deliver:

  • Weekly, campaign-level, and post-campaign reports
  • Clear insights, learnings, and recommendations
  • Flag data inconsistencies and work proactively to resolve tracking issues.

    • Qualifications

    Experience

  • 3–6 years of hands-on experience in paid digital marketing
  • Strong experience managing large-scale, multi-campaign accounts
  • Experience in B2B, events, lead generation, or performance marketing preferred

    • Technical Skills

    Strong expertise in:

  • Google Ads (Search, PMax, YouTube)
  • LinkedIn Campaign Manager
  • Meta Ads Manager

    • Solid understanding of:

  • GA4, Google Tag Manager, conversion tracking
  • Confident with Excel / Google Sheets for performance analysis
  • Experience with dashboards and reporting tools is a plus

    • Soft Skills

  • Highly analytical and data-driven
  • Strong ownership mindset and accountability
  • Ability to manage multiple priorities under tight deadlines
  • Clear communicator with stakeholder-management skills
  • Proactive problem-solver with attention to detail

    • Desirable (Nice to Have)

  • Exposure to international / multi-region campaigns
  • Experience in exhibition, events, or B2B industries

    • Additional Information

    We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at

    Our benefits include:

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • A comprehensive company funded private medical insurance with international coverage
  • A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world 

    • We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

    If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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