Job Description
Your Mission:
We’re looking for a senior, hands-on marketer who can own and grow an enterprise-focused product, specifically our vCard / digital business card platform, from positioning to pipeline.
This role is for someone who understands how enterprise buyers think, how funnels actually convert, and how to connect SEO, content, social, and product marketing into one coherent growth engine.
You’ll work cross-functionally with SEO, product, sales, and leadership to turn a strong product into a clear market leader.
What You’ll Do:
1. Enterprise Positioning & Messaging
- Lead the positioning of the vCard platform as an enterprise-ready digital business card solution, not just a QR feature
- Define clear messaging for different buyers: Sales teams, Marketing & RevOps, HR & IT admins
- Develop value propositions, use cases, and proof points that resonate with mid-market and enterprise decision-makers
2. Funnel Strategy & Conversion Growth
- Design and optimize full-funnel journeys (TOFU → MOFU → BOFU) for enterprise users
- Build conversion paths from: SEO landing pages, Comparison pages, Case studies, Product-led entry points
- Improve trial → activation → upgrade for vCard users
- Work with product to identify friction points and growth levers
3. SEO & Content Leadership (Enterprise Focus)
- Lead enterprise SEO strategy for:
- Digital business cards
- vCard QR codes
- Team-based and enterprise use cases
- Plan and oversee: Comparison content (vs competitors), Use-case content (sales, HR, events, global teams), Thought leadership and authority pieces, Collaborate closely with writers and SEO specialists to ensure content ranks and converts
4. Social & Brand Authority (Especially LinkedIn)
- Build authority for the product and brand on LinkedIn and B2B channels
- Develop social narratives around: Sales productivity, Enterprise networking, Digital transformation
- Modern contact sharing
- Partner with leadership and sales for: Founder-led and exec-level content, Social proof amplification (case studies, wins)
5. Product Marketing & Go-To-Market
- Own go-to-market plans for vCard-related launches and improvements
- Create: Product pages, Feature narratives, Sales enablement materials, Align marketing messaging with real product capabilities and roadmap
6. Cross-Functional Leadership
- Act as the marketing lead for the vCard product
- Collaborate with: Product (roadmap, adoption, feedback), Sales (enterprise deals, objections, enablement), SEO & Content teams (execution)
- Influence without direct authority — this role is about leadership through clarity
What You’ll Bring:
- 6+ years in B2B / SaaS marketing, with enterprise or mid-market focus
- Proven success in funnel strategy, conversion, and lifecycle marketing
- Hands-on experience with SEO, content, and multi-channel growth execution
- Experience with product-led growth or hybrid PLG + sales models
- Deep understanding of enterprise buyer psychology and business outcomes
- Strong analytical mindset (focused on conversion and measurable impact)
- Excellent communication and stakeholder alignment skills
- Comfortable with ambiguity — able to build structure and process where needed
Nice to Have:
- Experience with QR codes, digital identity, or enterprise SaaS tools
- Background in competitive positioning, category creation, or sales enablement
What We Offer:
- Competitive salary and opportunities for professional growth.
- A collaborative work environment where your input shapes the future of a growing company.
- Individualized employee experience with regular feedback meetings.
- A supportive team culture with short decision-making processes.
- Join an international team passionate about their work.
Who We Are
QR TIGER is the most advanced yet most affordable online QR code generator for businesses of all sizes. Our software enhances products and services with a digital dimension, offering a customizable and user-friendly platform. We serve thousands of businesses worldwide, including Hilton, Lululemon, Universal, and TikTok, helping them launch successful QR-powered campaigns and processes.
Our Mission: To remain the world’s most advanced online QR code generator, delivering affordable, effective, and complete solutions for businesses.
Our Vision: To continuously expand our QR-powered ecosystem, enabling digital transformation across industries.
We believe in
Respect – Valuing diverse perspectives.
Kindness – Fostering a culture of empathy and collaboration.
Aspiration – Striving for meaningful impact.
Performance – Delivering excellence with integrity.
Interested in joining our team?
Send your CV to with the subject line: Job Application_Senior Enterprise Growth Marketer
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