Senior Executive, Content

Job Overview:

We’re looking for aSenior Content Executivewho’s equal parts storyteller, digital native, and project manager. In this role, you’ll help shapeAirAsia MOVE’s voice across video and social content, working closely with creators, agencies, and internal teams to deliver bold, on-brand narratives that drive engagement.

You’ll lead and execute content scripting, shaping stories, coordinate with KOLs and creators, and manage day-to-day execution of content projects from idea to post. If you’ve got an eye for trends and know how to turn a creative brief into a punchy, scroll-stopping story, this role is for you. Bonus if you can do light edits or jump into CapCut when needed.

Responsibilities:

Content Development & Scripting

• Own scriptwriting for social-first videos (TikTok, Reels, YouTube Shorts), KOL collabs, brand campaigns, and internal storytelling.
• Develop content angles, formats, and concepts that align wi...