Job Description

Job Purpose

Objective:

Strategically develop and manage CRM campaigns and loyalty programs to boost customer retention. Strong background in CRM operations, with expertise in tools such as Clevertap/Moengage/Bloomreach/Gupshup and similar platforms.

Job Description

Title: Senior Executive- CRM – Digital Marketing & Loyalty

Reporting to: Assistant Manager - CRM – Digital Marketing & Loyalty

Job Responsibilities

  • Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
  • Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
  • Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
  • Apply strategic thinking to t...

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