Job Description
Job Description:
We are seeking a highly hands-on analytics professional to support global marketing measurement initiatives for a large-scale consumer technology platform having direct influence on marketing investment strategy. This role will play a critical part in proving the causal impact of marketing efforts and guiding investment decisions across key international markets. You will join a lean, high-impact global team, working on complex experimentation and incrementality measurement for a flagship digital product used by millions of users worldwide. Responsibilities: Design and execute causal inference and incrementality experiments (GEO experiments, matched markets, TBR, causal impact, etc.) Lead end-to-end experimental design from hypothesis to evaluation and insight generation Work hands-on with large, global datasets to measure true marketing effectiveness Translate complex analytical findings i...
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