Senior Google Ads Specialist

About the Role

We are looking for a highly experienced and performance-driven Senior Google Ads Specialist to lead and scale paid advertising initiatives across Google Search, Display, YouTube, Performance Max, and Meta (Facebook).

This role includes a hands-on practical assessment. Shortlisted candidates will be given a real business scenario and asked to prepare a complete paid ads strategy along with sample campaign structures. The assessment focuses on real execution, strategic thinking, and optimization skills — not theory.

The ideal candidate has a proven track record managing large-scale campaigns for US & UK markets, understands regional user behavior, benchmarks, and conversion patterns, and thrives in a data-driven, growth-focused environment.

About BizzBuzz AI

BizzBuzz AI is an AI-powered, human-supervised marketing platform designed to help businesses get discovered, build trust, and convert customers—24/7.

We combine AI agents, performance marketing, automation, and human expertise to deliver measurable growth across Search, Paid Ads, AI Visibility, Social, and Video. Our clients range from local service providers to fast-scaling brands across North America.

Key Responsibilities

Campaign Strategy & Execution

Plan, build, and manage paid advertising campaigns across:

Google Search

Display Network

YouTube Ads

Performance Max / Shopping

Meta (Facebook & Instagram)

Own campaign performance end-to-end — from strategy and setup to optimization and scaling.

Develop structured account architectures aligned with performance and scalability goals.

Market & Audience Expertise (US & UK)

Manage campaigns primarily targeting United States and United Kingdom audiences.

Build intent-driven messaging and targeting strategies tailored to each market.

Apply market-specific insights to improve conversion quality and ROAS.

Keyword Research, Targeting & Optimization

Conduct in-depth keyword research and intent mapping for US & UK markets.

Build and optimize advanced audience strategies, including:

Custom audiences

In-market segments

Remarketing & retargeting lists

Continuously optimize for:

CTR

CPC

CPA

ROAS

Conversion rate

Performance Monitoring & Testing

Monitor campaigns daily and proactively optimize:

Budgets & bids

Geo-targeting

Time-zone & day-parting strategies

Run A/B tests on:

Ad creatives

Landing pages

Bidding & campaign strategies

Identify scalable opportunities while minimizing wasted spend.

Tracking, Reporting & Insights

Set up, validate, and maintain conversion tracking using:

Google Ads

GA4 Analytics

Prepare clear, insight-driven performance reports for leadership.

Translate data into actionable recommendations and growth strategies.

Stay updated on Google Ads platform changes, algorithm updates, and paid media trends in US & UK markets.

Skills & Expertise Required

Advanced expertise in Google Ads keyword strategy for US & UK markets

Strong experience with:

Geo-targeting & time-zone optimization

Remarketing & audience segmentation

Conversion tracking & attribution

Hands-on proficiency with:

Google Ads (Search, Display, YouTube, Performance Max)

Google Analytics 4 (GA4)

Google Keyword Planner

Strong analytical mindset with the ability to turn data into performance improvements

Excellent communication, documentation, and reporting skills

Qualifications

Google Ads Certification (Search & Display)

Proven experience with YouTube Ads and Performance Max campaigns

Experience managing campaigns with limited or controlled budgets

Solid understanding of:

Landing page optimization

CRO best practices for US & UK audiences

Experience

Minimum 7 years of hands-on experience managing Google Ads campaigns

Job Details & Benefits

Role: Senior Google Ads Specialist

Job Type: Full-time

Work Location: 100% Remote

Salary: ₹60,000 – ₹80,000 per month

Benefits

Work from home

Internet reimbursement

Opportunity to work with global clients and advanced AI-driven marketing systems

High ownership, strategic role with long-term growth potential