Senior Growth Marketer (Google Ads, Meta & eCommerce Performance)

Role Summary

We are looking for a Senior Growth Marketer to drive profitable growth for our clients' eCommerce business. This role is heavily performance-focused and requires an expert-level skillset in Google Ads, including product feed optimisation and Shopping/Performance Max management. The successful candidate will be able to maximise sales while keeping CPC efficient and ROAS strong.

Meta (Facebook/Instagram) experience is also important, ideally at a high level, and the ability to create or direct ad creatives is a big advantage. Experience with Klaviyo email marketing is a strong plus, as we already have our flows in place and want to improve performance and revenue contribution from email.

We would also like support with maintaining a consistent organic presence, including posting on Facebook/Instagram  

Key Responsibilities

Google Ads (Primary Focus)

• Own and manage the full Google Ads strategy to maximise profitable sales growth
• Expert management of Shopping, Performance Max, Search, and remarketing campaigns
• Improve efficiency and scalability through continuous optimisation of bidding, budget allocation, structure, and audiences
• Maintain efficient CPCs and drive consistent ROAS/CPA performance
• Strong focus on product-level performance and scaling best-selling categories profitably
• Conduct ongoing keyword and search term analysis to improve traffic quality and reduce waste
• Build and maintain a structured testing plan across campaign types, asset groups, and messaging

Product Feed Optimisation (Critical Requirement)

• Optimise product feeds to improve visibility, CTR, conversion rate and ROAS
• Manage and improve product titles, descriptions, attributes, categorisation, pricing and imagery to maximise performance
• Identify and resolve Merchant Center issues quickly (disapprovals, mismatches, policy warnings, missing attributes, etc.)
• Use feed segmentation and product grouping to ensure budget flows to the right products
• Implement best practices to improve ranking and competitiveness in Shopping results

Meta Ads

• Plan and manage Meta campaigns across Facebook and Instagram
• Create and optimise prospecting and retargeting structures
• Improve performance through audience testing, creative testing, and clear attribution tracking
• Align Meta activity with Google Ads to ensure efficient multi-channel performance

Creative Production (Ideal)

• Produce or manage high-performing ad creatives for Meta (static, carousel, and short-form video)
• Create direct-response style creatives with strong hooks, product benefits, and clear offers
• Understand what creative formats and messaging drive conversions in eCommerce

Organic Social (Facebook/Instagram) (Ideal)

• Support consistent organic posting on Facebook/Instagram (product highlights, new arrivals, promotions, showroom content, social proof)
• Maintain a clean brand presence and improve engagement where possible
• Suggest content themes and a simple posting schedule that is realistic to maintain

Email Marketing Klaviyo (Ideal)

• Improve and optimise existing Klaviyo flows (abandoned cart, browse abandon, post-purchase, winback, etc.)
• Plan and execute campaigns to increase revenue per subscriber and repeat purchases
• Segment audiences intelligently and test subject lines, offers, and timing
• Monitor performance and continuously improve email contribution to overall sales

Conversion Rate Optimisation (CRO) and Website Improvements (Ideal)

• Monitor conversion rate trends and identify opportunities to increase on-site conversion rate
• Observe user journeys and flag any obvious blockers or friction points that may be preventing maximum sales potential
• Recommend and prioritise practical CRO improvements (quick wins and higher-impact changes)

Tracking, Reporting & Continuous Improvement

• Ensure clean and accurate tracking across Google Ads, GA4 and Meta
• Deliver clear weekly/monthly reporting on revenue, ROAS, CPA, conversion rate and key trends
• Identify what is working, what isn’t, and what needs changed, with clear action plans
• Recommend and prioritise CRO improvements that remove blockers and increase conversion rates
• Provide insights into new product/category opportunities from a paid media perspective

Required Experience and Skillset

• Expert-level Google Ads experience with strong eCommerce results (Shopping + Performance Max is essential)
• Proven ability to scale profitable sales while maintaining efficient CPC and healthy ROAS
• Strong experience with Google Merchant Center and feed optimisation (non-negotiable)
• Strong analytical skills and ability to make decisions based on performance data
• Comfortable managing budgets and scaling spend responsibly

Desirable Skills

• High-level Meta Ads experience, including retargeting and scaling
• Ability to produce ad creatives (design/video/creative testing)
• Klaviyo email marketing experience (flows, campaigns, segmentation, testing)
• Shopify experience and understanding of typical eCommerce performance levers
• Experience working in a fast-moving, owner-led business where performance matters

What Success Looks Like

• Increased monthly revenue and profitability through scalable paid acquisition
• Consistent performance improvements in ROAS, CPA and conversion rate
• A fully optimised Google Ads account and product feed, built for long-term growth
• A structured Meta strategy that adds incremental revenue through testing and retargeting
• Strong reporting, clear communication, and proactive improvements across the full funnel