Job Description
Role Summary
We are looking for a Senior Growth Marketer to drive profitable growth for our clients' e Commerce business. This role is heavily performance-focused and requires an expert-level skillset in Google Ads, including product feed optimisation and Shopping/Performance Max management. The successful candidate will be able to maximise sales while keeping CPC efficient and ROAS strong.
Meta (Facebook/Instagram) experience is also important, ideally at a high level, and the ability to create or direct ad creatives is a big advantage. Experience with Klaviyo email marketing is a strong plus, as we already have our flows in place and want to improve performance and revenue contribution from email.
We would also like support with maintaining a consistent organic presence, including posting on Facebook/Instagram
Key Responsibilities
Google Ads (Primary Focus)
Own and manage the full Google Ads strategy to maximise profitable sales growth
Expert management of Shopping, Performance Max, Search, and remarketing campaigns
Improve efficiency and scalability through continuous optimisation of bidding, budget allocation, structure, and audiences
Maintain efficient CPCs and drive consistent ROAS/CPA performance
Strong focus on product-level performance and scaling best-selling categories profitably
Conduct ongoing keyword and search term analysis to improve traffic quality and reduce waste
Build and maintain a structured testing plan across campaign types, asset groups, and messaging
Product Feed Optimisation (Critical Requirement)
Optimise product feeds to improve visibility, CTR, conversion rate and ROAS
Manage and improve product titles, descriptions, attributes, categorisation, pricing and imagery to maximise performance
Identify and resolve Merchant Center issues quickly (disapprovals, mismatches, policy warnings, missing attributes, etc.)
Use feed segmentation and product grouping to ensure budget flows to the right products
Implement best practices to improve ranking and competitiveness in Shopping results
Meta Ads
Plan and manage Meta campaigns across Facebook and Instagram
Create and optimise prospecting and retargeting structures
Improve performance through audience testing, creative testing, and clear attribution tracking
Align Meta activity with Google Ads to ensure efficient multi-channel performance
Creative Production (Ideal)
Produce or manage high-performing ad creatives for Meta (static, carousel, and short-form video)
Create direct-response style creatives with strong hooks, product benefits, and clear offers
Understand what creative formats and messaging drive conversions in e Commerce
Organic Social (Facebook/Instagram) (Ideal)
Support consistent organic posting on Facebook/Instagram (product highlights, new arrivals, promotions, showroom content, social proof)
Maintain a clean brand presence and improve engagement where possible
Suggest content themes and a simple posting schedule that is realistic to maintain
Email Marketing Klaviyo (Ideal)
Improve and optimise existing Klaviyo flows (abandoned cart, browse abandon, post-purchase, winback, etc.)
Plan and execute campaigns to increase revenue per subscriber and repeat purchases
Segment audiences intelligently and test subject lines, offers, and timing
Monitor performance and continuously improve email contribution to overall sales
Conversion Rate Optimisation (CRO) and Website Improvements (Ideal)
Monitor conversion rate trends and identify opportunities to increase on-site conversion rate
Observe user journeys and flag any obvious blockers or friction points that may be preventing maximum sales potential
Recommend and prioritise practical CRO improvements (quick wins and higher-impact changes)
Tracking, Reporting & Continuous Improvement
Ensure clean and accurate tracking across Google Ads, GA4 and Meta
Deliver clear weekly/monthly reporting on revenue, ROAS, CPA, conversion rate and key trends
Identify what is working, what isn’t, and what needs changed, with clear action plans
Recommend and prioritise CRO improvements that remove blockers and increase conversion rates
Provide insights into new product/category opportunities from a paid media perspective
Required Experience and Skillset
Expert-level Google Ads experience with strong e Commerce results (Shopping + Performance Max is essential)
Proven ability to scale profitable sales while maintaining efficient CPC and healthy ROAS
Strong experience with Google Merchant Center and feed optimisation (non-negotiable)
Strong analytical skills and ability to make decisions based on performance data
Comfortable managing budgets and scaling spend responsibly
Desirable Skills
High-level Meta Ads experience, including retargeting and scaling
Ability to produce ad creatives (design/video/creative testing)
Klaviyo email marketing experience (flows, campaigns, segmentation, testing)
Shopify experience and understanding of typical e Commerce performance levers
Experience working in a fast-moving, owner-led business where performance matters
What Success Looks Like
Increased monthly revenue and profitability through scalable paid acquisition
Consistent performance improvements in ROAS, CPA and conversion rate
A fully optimised Google Ads account and product feed, built for long-term growth
A structured Meta strategy that adds incremental revenue through testing and retargeting
Strong reporting, clear communication, and proactive improvements across the full funnel
We are looking for a Senior Growth Marketer to drive profitable growth for our clients' e Commerce business. This role is heavily performance-focused and requires an expert-level skillset in Google Ads, including product feed optimisation and Shopping/Performance Max management. The successful candidate will be able to maximise sales while keeping CPC efficient and ROAS strong.
Meta (Facebook/Instagram) experience is also important, ideally at a high level, and the ability to create or direct ad creatives is a big advantage. Experience with Klaviyo email marketing is a strong plus, as we already have our flows in place and want to improve performance and revenue contribution from email.
We would also like support with maintaining a consistent organic presence, including posting on Facebook/Instagram
Key Responsibilities
Google Ads (Primary Focus)
Own and manage the full Google Ads strategy to maximise profitable sales growth
Expert management of Shopping, Performance Max, Search, and remarketing campaigns
Improve efficiency and scalability through continuous optimisation of bidding, budget allocation, structure, and audiences
Maintain efficient CPCs and drive consistent ROAS/CPA performance
Strong focus on product-level performance and scaling best-selling categories profitably
Conduct ongoing keyword and search term analysis to improve traffic quality and reduce waste
Build and maintain a structured testing plan across campaign types, asset groups, and messaging
Product Feed Optimisation (Critical Requirement)
Optimise product feeds to improve visibility, CTR, conversion rate and ROAS
Manage and improve product titles, descriptions, attributes, categorisation, pricing and imagery to maximise performance
Identify and resolve Merchant Center issues quickly (disapprovals, mismatches, policy warnings, missing attributes, etc.)
Use feed segmentation and product grouping to ensure budget flows to the right products
Implement best practices to improve ranking and competitiveness in Shopping results
Meta Ads
Plan and manage Meta campaigns across Facebook and Instagram
Create and optimise prospecting and retargeting structures
Improve performance through audience testing, creative testing, and clear attribution tracking
Align Meta activity with Google Ads to ensure efficient multi-channel performance
Creative Production (Ideal)
Produce or manage high-performing ad creatives for Meta (static, carousel, and short-form video)
Create direct-response style creatives with strong hooks, product benefits, and clear offers
Understand what creative formats and messaging drive conversions in e Commerce
Organic Social (Facebook/Instagram) (Ideal)
Support consistent organic posting on Facebook/Instagram (product highlights, new arrivals, promotions, showroom content, social proof)
Maintain a clean brand presence and improve engagement where possible
Suggest content themes and a simple posting schedule that is realistic to maintain
Email Marketing Klaviyo (Ideal)
Improve and optimise existing Klaviyo flows (abandoned cart, browse abandon, post-purchase, winback, etc.)
Plan and execute campaigns to increase revenue per subscriber and repeat purchases
Segment audiences intelligently and test subject lines, offers, and timing
Monitor performance and continuously improve email contribution to overall sales
Conversion Rate Optimisation (CRO) and Website Improvements (Ideal)
Monitor conversion rate trends and identify opportunities to increase on-site conversion rate
Observe user journeys and flag any obvious blockers or friction points that may be preventing maximum sales potential
Recommend and prioritise practical CRO improvements (quick wins and higher-impact changes)
Tracking, Reporting & Continuous Improvement
Ensure clean and accurate tracking across Google Ads, GA4 and Meta
Deliver clear weekly/monthly reporting on revenue, ROAS, CPA, conversion rate and key trends
Identify what is working, what isn’t, and what needs changed, with clear action plans
Recommend and prioritise CRO improvements that remove blockers and increase conversion rates
Provide insights into new product/category opportunities from a paid media perspective
Required Experience and Skillset
Expert-level Google Ads experience with strong e Commerce results (Shopping + Performance Max is essential)
Proven ability to scale profitable sales while maintaining efficient CPC and healthy ROAS
Strong experience with Google Merchant Center and feed optimisation (non-negotiable)
Strong analytical skills and ability to make decisions based on performance data
Comfortable managing budgets and scaling spend responsibly
Desirable Skills
High-level Meta Ads experience, including retargeting and scaling
Ability to produce ad creatives (design/video/creative testing)
Klaviyo email marketing experience (flows, campaigns, segmentation, testing)
Shopify experience and understanding of typical e Commerce performance levers
Experience working in a fast-moving, owner-led business where performance matters
What Success Looks Like
Increased monthly revenue and profitability through scalable paid acquisition
Consistent performance improvements in ROAS, CPA and conversion rate
A fully optimised Google Ads account and product feed, built for long-term growth
A structured Meta strategy that adds incremental revenue through testing and retargeting
Strong reporting, clear communication, and proactive improvements across the full funnel
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