Senior Lead Generation & Growth Strategist

About the Role 

We a Senior Lead Generation & Growth Strategist to architect, build, and optimize a complete outbound revenue engine. This role is responsible for creating our lead generation system from the ground up: messaging, ICP targeting, outreach frameworks, CRM setup, pipeline structure, automation flows, and training of the appointment setter who will execute daily volume. 

This is a strategic builder role — the person in this position will act as the architect behind our marketing and outbound sales process. The goal is to design a predictable system that reliably books qualified meetings with business owners in our target markets. 

This is not a general VA role or task-runner position. 
We are looking for a high-skill operator with proven experience scaling outbound lead generation for a B2B service business. 

Key Responsibilities 

1. Lead Generation Architecture 

• Build and document the complete outbound lead generation system. 
• Develop targeting criteria, segmentation, and ICP definitions. 
• Identify niches with the strongest demand for recruiting + leadership alignment services. 
• Create repeatable workflows for daily outreach and follow-up. 

2. Messaging & Offer Positioning 

• Write high-conversion cold email sequences, LinkedIn message flows, and call scripts. 
• Improve and sharpen the company's outbound messaging, brand voice, and persona. 
• Test variations to optimize reply rate, positive responses, and booked meetings. 
• Build objection-handling frameworks for the appointment setter. 

3. Tools, Systems & Automation 

• Select and configure lead generation tools (Sales Navigator, Apollo, Instantly, Lemlist, etc.). 
• Build clean CRM structures (HubSpot, Monday, ClickUp, etc.). 
• Set up tracking dashboards with KPIs tied to leads, replies, bookings, and show rates. 
• Implement automations for follow-up, tagging, lead routing, and activity tracking. 

4. Appointment Setter Enablement 

• Train the setter VA on: 
• Outreach scripts 
• Persona-based messaging 
• Follow-up cadence 
• Qualification criteria 
• Daily KPI expectations 
• Review their performance weekly and refine campaigns. 

5. Optimization & Strategy 

• Analyze campaign performance and continuously refine outreach. 
• Run A/B tests on subject lines, hooks, messaging angles, and target lists. 
• Recommend offer enhancements based on response trends. 
• Report insights and metrics directly to the founder. 

6. Strategic Advisory 

• Guide the founder on: 
• Brand positioning 
• Ideal outbound channels 
• Content strategy for authority building 
• Scaling the lead gen engine (ads, content, partnerships) 

Required Experience 

The ideal candidate has 5–10+ years in at least one of these fields: 

• B2B lead generation 
• Outbound sales systems 
• Sales development (SDR management) 
• Growth marketing 
• Pipeline building for agencies or service firms 
• Cold email/LinkedIn systems engineering 
• Offer positioning and messaging strategy 

Technical Requirements 

• Expert-level LinkedIn Sales Navigator 
• Strong experience with cold email platforms Apollo, Instantly, Lemlist) 
• Ability to build and maintain CRM structures 
• Data-driven mindset with strong analytics skills 
• Comfortable with automation tools (Zapier, Pabbly, Make.com) 
• Experience training and managing appointment setters or SDRs 

Soft Skills & Attributes 

• Systems thinker 
• Clear communicator 
• Creative with messaging 
• Analytical and data-driven 
• Strong problem-solving skills 
• Able to work independently and lead without constant direction 
• Comfortable pushing back and advising the founder strategically