Senior Lead Generation Specialist

Core Responsibilities

• Develop and execute lead generation strategy to consistently produce warm, qualified prospects for intake and conversion.
• Build and manage outreach campaigns targeting private-pay prospects and referral partners to increase lead flow and strengthen referral pipelines.
• Source, research, organize, clean, segment, and manage prospect and referral lists for optimized outreach and conversion.
• Conduct structured multi-channel outreach (calls, SMS, email) using approved messaging and compliance standards.
• Qualify prospects based on service need, urgency, location, and suitability.
• Nurture leads through structured follow-up cycles until ready for pre-assessment scheduling.
• Schedule pre-assessment appointments directly with the Supervisor for Intake & Client Conversion and confirm details with clients.
• When required, conduct pre-assessment calls to support the Supervisor for Intake ...