Senior Manager, Brand Activation

Purpose & Overall Relevance for the Organization:

Driver of brand achievement of its mission to become the leading sports brand in the country. Shared responsibility for local brand P/L; and driving Brand Equity/Strength. With that, act as the strategic centre for the organization to develop formidable GTM plans by working with local and regional cross functional stakeholders as well as external partners.

Key Responsibilities:

Brand

• Drive and monitor brand team to achieve Brand equity scores.
• Local brand P/L shared responsibility (incl. MWB planning and management in partnership with finance)
• Single point of contact for marketing for country GM, country shared functions/commercial leads and SEA
• Implementation of the global / SEA brand strategy on country levelReview, identify, and actively build a strong alliance of external partners to develop plans, and drive...