Senior Manager, Digital Analytics & Experimentation

Job Description

What is the opportunity?

Senior Manager, Digital Analytics & Experimentation is a hands‑on individual contributor role within RBC’s Data Collection organization, reporting to the Director of Data Collection. This role leads digital experimentation and advanced analytics across web and mobile platforms, partnering with product, marketing, design, and technology teams to drive data-informed decision‑making. The focus is on designing and evaluating experiments, ensuring high‑quality digital measurement (primarily using Google Analytics), and translating insights into actionable recommendations. While Conductrics is the current experimentation platform, the role values tool‑agnostic expertise and broad analytics experience (e.g., Adobe, Amplitude).

What will you do?

• Lead the design, execution, and analysis of digital experiments (A/B, multivariate, personalization) across RBC’s digital properties.
• Partner with cros...