Senior Manager

Hiring for Senior Manager / Ass Director - Marketing

Location: Bangalore/Remote

Knowledge and Application

• Expertise in external client facing marketing and communications.
• Expertise in supporting business development proposals.
• Understanding of clinical research organization operations.

Key Responsibilities and Authorities

Candidate - Marketing will lead external communications and client-facing marketing for the organization’s Biometrics function. The role will be responsible for positioning the organization as a credible, differentiated biometrics partner to pharmaceutical, biotech, and MedTech clients, while enabling business development through high-quality marketing support. Prior experience within a CRO or clinical research environment is strongly preferred.

Job Responsibilities

The responsibilities for the role are as mentioned below:

Marketing Strategy & Positioning

• Develop and execute external marketing strategies for Biometrics services including Biostatistics, Statistical Programming, Data Management, and any other related offerings.
• Articulate clear, differentiated value propositions aligned with client needs and market trends.
• Partner with commercial and delivery leaders to align marketing priorities with business growth objectives.

Client Facing Marketing & Business development support

• Lead marketing support for RFPs, RFIs, client pitches, and strategic pursuits.
• Develop and maintain high-quality client-facing materials including capability decks, proposals, case studies, and solution briefs.
• Support account-based marketing initiatives for priority and strategic clients.
• Collaborate closely with Business Development and Client Partner teams to improve win rates and market penetration.

Industry presence & thought leadership

• Plan and execute marketing activities for industry conferences, scientific forums, and client events.
• Enable senior biometrics leaders to build external visibility through speaking engagements and publications.
• Monitor competitive positioning and market trends to refine messaging and differentiation.

Digital Marketing & Analytics

• Oversee digital marketing initiatives including website optimization, content campaigns, and lead generation efforts.
• Track and analyze marketing performance metrics to assess effectiveness and inform decision-making.
• Manage relationships with external agencies and vendors as required.

Stakeholder Collaboration & Team Leadership

• Partner with Biometrics and Commercial teams to ensure accuracy and alignment.
• Act as a bridge between scientific teams and commercial stakeholders.

Governance & Compliance

• Ensure all marketing and communication materials comply with regulatory, legal, and confidentiality requirements applicable to CROs.
• Maintain robust review and approval processes for external-facing content.
• Uphold ethical marketing standards consistent with clinical research best practices.

Communication & Brand Management

• Own communication channels (internal & external) including website content, brochures, thought leadership assets, and social media.
• Ensure consistent, compliant, and scientifically accurate messaging across all external touchpoints.
• Drive development of thought leadership content such as white papers, blogs, webinars, and conference materials.
• Manage public relations activities including press releases, awards submissions, and industry visibility

Qualifications & Certifications

Education Qualification

• Bachelor’s degree in marketing, Life Sciences, Business, or a related field.
• Advanced degree (MBA or equivalent) preferred.

Skills & Competencies

• Strong strategic thinking and execution capability.
• Excellent written and verbal communication skills with scientific credibility.
• Ability to translate complex technical concepts into clear, client-relevant messaging.
• High executive presence and stakeholder management skills.
• Results-oriented with strong analytical and project management capabilities.

Experience

• 12 to 16 years of progressive marketing experience within CROs, clinical research, life sciences, or related services.
• Demonstrated experience in client-facing marketing, proposal support, and RFP management.
• Strong understanding of clinical research and biometrics services.
• Experience working with global clients and cross-functional teams.