Job Description
Hiring for Senior Manager / Ass Director - Marketing
Location: Bangalore/Remote
Knowledge and Application
Expertise in external client facing marketing and communications.
Expertise in supporting business development proposals.
Understanding of clinical research organization operations.
Key Responsibilities and Authorities
Candidate - Marketing will lead external communications and client-facing marketing for the organization’s Biometrics function. The role will be responsible for positioning the organization as a credible, differentiated biometrics partner to pharmaceutical, biotech, and MedTech clients, while enabling business development through high-quality marketing support. Prior experience within a CRO or clinical research environment is strongly preferred.
Job Responsibilities
The responsibilities for the role are as mentioned below:
Marketing Strategy & Positioning
Develop and execute external marketing strategies for Biometrics services including Biostatistics, Statistical Programming, Data Management, and any other related offerings.
Articulate clear, differentiated value propositions aligned with client needs and market trends.
Partner with commercial and delivery leaders to align marketing priorities with business growth objectives.
Client Facing Marketing & Business development support
Lead marketing support for RFPs, RFIs, client pitches, and strategic pursuits.
Develop and maintain high-quality client-facing materials including capability decks, proposals, case studies, and solution briefs.
Support account-based marketing initiatives for priority and strategic clients.
Collaborate closely with Business Development and Client Partner teams to improve win rates and market penetration.
Industry presence & thought leadership
Plan and execute marketing activities for industry conferences, scientific forums, and client events.
Enable senior biometrics leaders to build external visibility through speaking engagements and publications.
Monitor competitive positioning and market trends to refine messaging and differentiation.
Digital Marketing & Analytics
Oversee digital marketing initiatives including website optimization, content campaigns, and lead generation efforts.
Track and analyze marketing performance metrics to assess effectiveness and inform decision-making.
Manage relationships with external agencies and vendors as required.
Stakeholder Collaboration & Team Leadership
Partner with Biometrics and Commercial teams to ensure accuracy and alignment.
Act as a bridge between scientific teams and commercial stakeholders.
Governance & Compliance
Ensure all marketing and communication materials comply with regulatory, legal, and confidentiality requirements applicable to CROs.
Maintain robust review and approval processes for external-facing content.
Uphold ethical marketing standards consistent with clinical research best practices.
Communication & Brand Management
Own communication channels (internal & external) including website content, brochures, thought leadership assets, and social media.
Ensure consistent, compliant, and scientifically accurate messaging across all external touchpoints.
Drive development of thought leadership content such as white papers, blogs, webinars, and conference materials.
Manage public relations activities including press releases, awards submissions, and industry visibility
Qualifications & Certifications
Education Qualification
Bachelor’s degree in marketing, Life Sciences, Business, or a related field.
Advanced degree (MBA or equivalent) preferred.
Skills & Competencies
Strong strategic thinking and execution capability.
Excellent written and verbal communication skills with scientific credibility.
Ability to translate complex technical concepts into clear, client-relevant messaging.
High executive presence and stakeholder management skills.
Results-oriented with strong analytical and project management capabilities.
Experience
12 to 16 years of progressive marketing experience within CROs, clinical research, life sciences, or related services.
Demonstrated experience in client-facing marketing, proposal support, and RFP management.
Strong understanding of clinical research and biometrics services.
Experience working with global clients and cross-functional teams.
Location: Bangalore/Remote
Knowledge and Application
Expertise in external client facing marketing and communications.
Expertise in supporting business development proposals.
Understanding of clinical research organization operations.
Key Responsibilities and Authorities
Candidate - Marketing will lead external communications and client-facing marketing for the organization’s Biometrics function. The role will be responsible for positioning the organization as a credible, differentiated biometrics partner to pharmaceutical, biotech, and MedTech clients, while enabling business development through high-quality marketing support. Prior experience within a CRO or clinical research environment is strongly preferred.
Job Responsibilities
The responsibilities for the role are as mentioned below:
Marketing Strategy & Positioning
Develop and execute external marketing strategies for Biometrics services including Biostatistics, Statistical Programming, Data Management, and any other related offerings.
Articulate clear, differentiated value propositions aligned with client needs and market trends.
Partner with commercial and delivery leaders to align marketing priorities with business growth objectives.
Client Facing Marketing & Business development support
Lead marketing support for RFPs, RFIs, client pitches, and strategic pursuits.
Develop and maintain high-quality client-facing materials including capability decks, proposals, case studies, and solution briefs.
Support account-based marketing initiatives for priority and strategic clients.
Collaborate closely with Business Development and Client Partner teams to improve win rates and market penetration.
Industry presence & thought leadership
Plan and execute marketing activities for industry conferences, scientific forums, and client events.
Enable senior biometrics leaders to build external visibility through speaking engagements and publications.
Monitor competitive positioning and market trends to refine messaging and differentiation.
Digital Marketing & Analytics
Oversee digital marketing initiatives including website optimization, content campaigns, and lead generation efforts.
Track and analyze marketing performance metrics to assess effectiveness and inform decision-making.
Manage relationships with external agencies and vendors as required.
Stakeholder Collaboration & Team Leadership
Partner with Biometrics and Commercial teams to ensure accuracy and alignment.
Act as a bridge between scientific teams and commercial stakeholders.
Governance & Compliance
Ensure all marketing and communication materials comply with regulatory, legal, and confidentiality requirements applicable to CROs.
Maintain robust review and approval processes for external-facing content.
Uphold ethical marketing standards consistent with clinical research best practices.
Communication & Brand Management
Own communication channels (internal & external) including website content, brochures, thought leadership assets, and social media.
Ensure consistent, compliant, and scientifically accurate messaging across all external touchpoints.
Drive development of thought leadership content such as white papers, blogs, webinars, and conference materials.
Manage public relations activities including press releases, awards submissions, and industry visibility
Qualifications & Certifications
Education Qualification
Bachelor’s degree in marketing, Life Sciences, Business, or a related field.
Advanced degree (MBA or equivalent) preferred.
Skills & Competencies
Strong strategic thinking and execution capability.
Excellent written and verbal communication skills with scientific credibility.
Ability to translate complex technical concepts into clear, client-relevant messaging.
High executive presence and stakeholder management skills.
Results-oriented with strong analytical and project management capabilities.
Experience
12 to 16 years of progressive marketing experience within CROs, clinical research, life sciences, or related services.
Demonstrated experience in client-facing marketing, proposal support, and RFP management.
Strong understanding of clinical research and biometrics services.
Experience working with global clients and cross-functional teams.
Apply for this Position
Ready to join ? Click the button below to submit your application.
Submit Application