Senior Manager Project Marketing

The Senior Project Marketing Manager is responsible for leading the strategic planning, development, and execution of high-impact promotional and event initiatives that drive brand awareness, customer engagement, and sales performance. This role requires a visionary leader with deep expertise in creative design, event management, and brand strategy, capable of innovating and setting trends that elevate the SMDC HRB brand.

JOB DESCRIPTION

Strategic Leadership

• Develop and lead the overall creatives and events strategy aligned with business goals.
• Set trends and innovate promotional and event programs to maintain brand relevance and competitiveness.
• Evaluate and approve merchandising and promotional plans to ensure alignment with brand standards and objectives.

Creative Development

• Oversee the creation of compelling point-of-sale materials (e.g., brochures, flyers, booth designs).
• Guide the conceptu...