Senior Manager, Retention, Loyalty & Personalization

* Strategize, ideate, and oversee the execution of the Personalization and communications roadmap that improves the customer experience and drives business results.* Create scalable personalization roadmaps and lead cross-functional teams into new optimization opportunities that align with delivering a highly relevant customer experience.* Develop strategies for loyalty communications through online/off-line channels to ensure Members, Rewards and Fandom accelerate within DTC and key communication channels.* Leverage customer segmentation and insights to develop target, messaging, and placement strategies to bring cross-channel customer journeys to life across the marketing channels.* Manage the end-to-end journey for all CRM, working closely with cross-divisional marketing teams to ensure a seamless connection between digital marketing channels (social, search, email, SMS, Shop App, etc.) and personalized retail/ecommerce experiences (personalized search, recommendations, and content)...