Senior Manager – Segment Strategy & Propositions (Affluent & High Net Worth)

The Senior Manager – Affluent & High Net Worth Segment Strategy & Propositions is responsible for defining, shaping, and operationalizing the bank’s Affluent and High Net Worth customer segments. This role leads the end-to-end segmentation and proposition strategy for Affluent and HNW customers — defining who the segments are, why they matter, and how the bank wins with them across products, pricing, services, experiences, journeys, and lifecycle. The role plays a critical part in the bank’s shift to customer-centric model, translating external market understanding and internal customer intelligence into coherent, commercially viable, and differentiated segment strategies.

• Segment Definition & Strategic Architecture
  • Define and continuously refine the Affluent and HNW segment framework, including:
  • Income and wealth tiers
  • Life-stage and lifestyle needs
  • Behavioural and transactional signa...