Senior Marketer (B2B SaaS)

Location: Bengaluru

Type: Full-time (Onsite)

What You’ll Do

As a Senior Marketer, you’ll own content creation across formats and distribution across channels to drive growth

Campaigns & Growth

• Build and execute multi-channel marketing campaigns to generate leads and build brand authority.
• Write as well as partner with the content team to amplify blogs, videos, and webinars through social, email, and paid.
• Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize content for conversions.

Events & Webinars

• Own the strategy and execution of illumine webinars and demo days — from promotions to attendee engagement.
• Plan & execute participation in industry expos, conferences, and workshops.
• Repurpose event/webinar content into scalable assets (snippets, reels, carousels, case studies).

Analytics & Reporting

• Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC).
• Build monthly dashboards for leadership on campaign, community, and social media performance.
• Continuously refine strategy based on data.

What You’ll Bring

• 5–8 years of experience in B2B SaaS marketing.
• Strong background in campaigns, demand generation, events and content marketing
• Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar).
• Analytical mindset with experience in setting up dashboards & KPIs.
• Excellent project management skills — able to handle multiple campaigns/events.
• A growth-driven mindset: eager to experiment, test, and scale what works.

Why Join illumine

• Be part of a fast-growing SaaS platform that’s shaping the future of childcare across the world.
• Work with a global customer base (US, UAE, Europe, Asia).
• Own initiatives end-to-end — from idea to execution.
• Collaborative team with strong focus on innovation and impact.