Senior Marketing Analytics Manager

What You'll Do As a Senior Marketing Analytics Manager you will provide senior individual-contributor leadership to Avalara's Marketing organization by owning how marketing performance is measured, interpreted, and used to drive decisions. You will operate at the intersection of Marketing, RevOps, Sales, Finance, and Data, ensuring analytics frameworks are trusted, scalable, and decision-ready. You will lead through expertise and influence, not people management, and is accountable for clarity, consistency, and effect of marketing analytics across the business. This is a remote position reporting to the Director, Marketing Analytics #LI-Remote What Your Responsibilities Will Be Analytics Leadership and Measurement Strategy Lead the definition, evolution, and governance of marketing analytics frameworks Establish clear standards for metrics, definitions, and sources of truth Resolve conflicting interpretations of performance data Domain Ownership You will own one or more major analytics...