Senior Marketing Manager

Key Responsibilities:

• Design and own the full-funnel marketing strategy for new initiatives to scale reach and enrollments.
• Build and lead a high-performance team across performance marketing, influencers, content, and offline execution.
• Drive large-scale paid campaigns across digital platforms (Meta, Google, YouTube, etc.) with strong ROI.
• Build brand trust and recall among freshers and their parents across Tier 2 and Tier 3 cities.
• Lead vernacular marketing initiatives to improve accessibility and conversion.
• Partner with creators, influencers, and career coaches to build credibility and generate high-quality leads.
• Conceptualize and run offline marketing campaignscollege activations, seminars, banners, etc.to penetrate regional markets.
• Own marketing analytics, CAC, conversion funnels, and cost-effective scale-up.
• Collaborate closely with sales and operations to align messaging, timing, an...