Job Description

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The Senior Marketing Manager works with in-house marketing team and business stakeholders to develop a GTM market strategy to increase brand awareness, capture demand (leads/MQLs / SQLs), and grow market share across both prospective clients and candidates.

What you’ll do:

  • Tell compelling stories across various mediums and outlets to establish Horizontal Digital as a thought leader in Digital, AI and CX across relevant industries and channels.
  • Create engaging customer stories and case studies relevant across India.
  • Work with the global marketing team to deliver strategic and tactical campaigns which can be replicated in India dependent on target. Localizing where required.
  • Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns.
  • Plan, execute, and measure sales, partner, and sponsorship events – these will be independent as well as jointly with our key partners
  • Build out ABM campaigns to help drive top of the funnel leads for our sales teams
  • Work with the EMEA marketing team to support and deliver the marketing strategy for India
  • Work extremely closely with the VP of Sales, Head of Marketing and VP of Technology to execute the GTM strategy.
  • Work with our key technology partners (Sitecore, Salesforce, Microsoft) to deliver joint marketing activities
  • Where required, you will work with 3rd party agencies for design, events, lead development, campaigns, digital services etc

    • Who you are:

  • 8+ years marketing experience
  • Understanding of emerging digital channels and paid media.
  • Working knowledge of Pardot to build emails, campaigns (desirable)
  • Demonstratable Social media skills
  • A demonstrated history of creating and executing ROI-driven marketing programs.
  • Excellent written and oral communication skills; the ability to write original content.
  • Experience working with multiple priorities, and multiple projects at once.
  • Experience working with executive-level customers.
  • Video editing skills are a nice to have.

    • What you bring:

  • Organization to self-manage your time to get tasks done while also knowing when to ask for direction/clarity from your Manager 
  • A willingness to be coached and a growth-mindset, with the ability to learn quickly 
  • Excellent written and verbal communication skills
  • Solid organizational skills including attention to detail and multitasking skills
  • Strong working knowledge of Microsoft Office
  • Bachelor's Degree in appropriate field of study or equivalent work experience

    • The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

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