Job Description
Performance Media Buyer (Meta & TikTok)
B2C Consumer Subscription App (Dating / Social Required)
Location: Remote
Type: Full-time
Reporting to: Growth / Leadership
IMPORTANT — READ FIRST
This is a B2C consumer subscription role for a local social mobile app.
We are not looking for:
- E-commerce buyers
- Lead-gen buyers
- B2B, SaaS, or info-product experience
You must have hands-on experience driving installs, subscriptions, and CAC for a mobile app on:
- Apple App Store
- Google Play Store
You must be comfortable analysing performance using:
- Mixpanel / Firebase / AppsFlyer / Adjust (or equivalent)
- Store-level funnels (Install → Registration → Activation → Subscription)
- CAC by city, device (iOS vs Android), and cohort LTV
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