Senior Media Buyer

Overview

Senior Media Buyer at Common Thread Collective (CTC). You will lead strategic media buying, precision optimization, and data-driven forecasting to drive client success. You will develop accurate forecasts, communicate performance and strategy adjustments clearly, and act as a proactive partner in client success while upholding CTC's values and approach to media acquisition.

Responsibilities

• Drive client success through strategic media buying and data-driven forecasting.
• Maintain clear communication with clients about performance, strategy adjustments, and key optimizations to build trust and strengthen relationships.
• Lead development of growth forecasts and maps using the Prophet system and other CTC methodologies.
• Monitor active campaigns, adjust budgets and strategy to maximize the probability of hitting daily and forecasted targets.
• Implement tests in accounts to beat best-performing campaigns and conti...