Job Description
Job Description: Senior Performance Media Buyer (US GEO)
Location: Remote (India) Experience: 5+ Years in Digital Advertising Focus: US-based Lead Generation (ACA, Medicare, Auto Insurance, Home Improvement)
Role Objective
We are looking for a high-level Media Buyer to own the strategy and execution of performance marketing campaigns targeting the US market. You will be responsible for driving high-quality leads and inbound calls for high-intent niches including health insurance (ACA/Medicare) and home services (Solar/Roofing).
Key Responsibilities
Campaign Management: Build, launch, and scale campaigns across Meta (Facebook/Instagram), Google Search/YouTube, and TikTok.
Compliance: Ensure all ad creatives and landing pages adhere to US-specific regulations (e.g., CMS guidelines for Medicare, TCPA compliance for lead-gen).
Creative Strategy: Direct the creation of high-converting UGC, static images, and advertorial style landing pages.
Lead Quality Optimization:...
Location: Remote (India) Experience: 5+ Years in Digital Advertising Focus: US-based Lead Generation (ACA, Medicare, Auto Insurance, Home Improvement)
Role Objective
We are looking for a high-level Media Buyer to own the strategy and execution of performance marketing campaigns targeting the US market. You will be responsible for driving high-quality leads and inbound calls for high-intent niches including health insurance (ACA/Medicare) and home services (Solar/Roofing).
Key Responsibilities
Campaign Management: Build, launch, and scale campaigns across Meta (Facebook/Instagram), Google Search/YouTube, and TikTok.
Compliance: Ensure all ad creatives and landing pages adhere to US-specific regulations (e.g., CMS guidelines for Medicare, TCPA compliance for lead-gen).
Creative Strategy: Direct the creation of high-converting UGC, static images, and advertorial style landing pages.
Lead Quality Optimization:...
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