Senior Media Manager EMEA

Working at Freudenberg: We will wow your world!

Responsibilities:

Define and lead the EMEA Media Strategy, with a strong emphasis on Traditional Media (TV, OOH, Radio, Print), while ensuring seamless integration with Digital and Omnichannel activities.

Act as the main liaison between Global and EMEA teams, aligning on Media guidelines, planning principles, and KPIs, and ensuring countries fully understand and execute the strategy.

Steer and support countries in developing effective media plans, ensuring optimal reach, frequency, GRPs, and budget allocation across the funnel.

Monitor media performance across all channels—especially TV and other offline touchpoints—establishing KPIs, tracking tools, and efficiency measurements. Extract insights and translate them into actionable recommendations for continuous improvement.

Consolidate and challenge country media investment strategies to ensure consiste...