Senior Media Planner

Responsibilities

● Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives

● Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance

● Build strategic media audiences through 3rd party syndicated audience tools (Nielsen, Mintel, Comscore, MediaTools, Commspoint, MRI-Simmons, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors.

● Use competitive intelligence tools to identify category white space and support media strategy

● Flawlessly manage client media budget, including the development of media flowcharts, sending flowchart updates, working with clients to secure budget approvals, and authorizing Activation teams to purchase.

● Support in client billing, including...