Senior Meta Ads Analyst (E-commerce)

Responsibilities:

• Strategy & Campaign Management
  • Lead performance marketing strategy for Meta (Facebook & Instagram) Ads across assigned brands and markets.
  • Design and manage high-ROI campaigns optimized for eCommerce conversions – Add to Cart, Initiate Checkout, Purchase.
  • Own full-funnel structure – prospecting, retargeting, and retention – across Meta platforms.
• Audience & Funnel Optimization
  • Create and optimize segmented campaigns using custom, lookalike, and behavioral audiences.
  • Utilize dynamic product ads, feed-based targeting, and audience exclusions to maximize performance.
• Performance Analysis & Reporting
  • Track campaign effectiveness using Meta Ads Manager, GA4, Meta Pixel, and internal dashboards.
  • Analyze KPIs (ROAS, CPA, CTR, CVR, CAC, AOV) and drive actionable insights for constant improvement.
  • Report weekly/monthly performance t...