Senior NPD Associate

This role is for one of the Weekday's clients

Salary range: Rs - Rs (ie INR 3-4 LPA)
Location: Madhyamgram

JobType: full-time
We are seeking a driven Senior New Product Development (NPD) Associate to lead end-to-end product innovation—from concept creation through successful market launch. This role focuses on identifying consumer and market opportunities, developing scalable and compliant products, and collaborating cross-functionally with Quality, Production, Procurement, Packaging, and Marketing teams.

Requirements

Key Responsibilities

• Translate consumer insights, market trends, and business goals into viable new product concepts.
• Develop, refine, and optimize product formulations with a focus on taste, aroma, appearance, shelf life, cost efficiency, and scalability.
• Prepare and maintain comprehensive NPD documentation...