Job Description

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Senior Product Manager
role at
Zynga
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Position Overview
We're looking for an experienced Senior Performance Manager to help us build the best Liveops and Monetization strategy in the game.
Responsibilities
Create the Live-ops vision and roadmap, develop and execute daily/weekly promotional plans that includes campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring and analyzing its results and reacting accordingly.
Analyze current monetization strategy including pricing, segmentation, what value we give to users and define the right strategy for the game
Frame hypotheses, design A/B tests and translate insights into high-impact product decision...

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