Senior Performance Manager

Join to apply for the Senior Product Manager role at Zynga Get AI-powered advice on this job and more exclusive features. Position Overview We’re looking for an experienced Senior Performance Manager to help us build the best Liveops and Monetization strategy in the game. Responsibilities Create the Live-ops vision and roadmap, develop and execute daily/weekly promotional plans that includes campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring and analyzing its results and reacting accordingly. Analyze current monetization strategy including pricing, segmentation, what value we give to users and define the right strategy for the game Frame hypotheses, design A/B tests and translate insights into high-impact product decisions, going from idea to live experiments Monitor and analyze key metrics (average revenue per user, conversion, funnel, churn) to drive continuous improvement Develop best practices to drive o...