Job Description

We are looking for a Senior PPC / Performance Marketing Executive with strong hands-on experience in GTM, Google Ads, Meta Ads, and app-focused campaigns. The ideal candidate should have proven expertise in driving app installs, app sales, and ROI-focused paid campaigns, including TikTok Ads, LinkedIn Ads, Google Merchant Center, Shopping Ads Display Ads and PMax Campaign.

Key Responsibilities

Paid Advertising & Performance Marketing

  • Plan, execute, and optimize Google Ads & Meta Ads campaigns for:App installs & in-app conversions
  • Manage and scale:Google App Campaigns (UAC - automated Google Ads campaigns)Search, Display, YouTube & Performance Max campaigns
  • Meta App Install & Conversion campaigns
  • Handle Google Merchant Center setup, account suspension, feed optimization, and issue resolution
  • Optimize campaigns based on CPI, CPA, ROAS, CTR, and conversion rates
  • Perform A/B testing on creative...

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