Job Description
Role goal
Own and scale Trackk’s entire performance engine. This role is about driving efficient, scalable growth across digital channels with a strong bias towards data, experimentation, and full-funnel ownership.
What you’ll do
● Lead all performance marketing channels: Google Ads, Meta Ads, App Store Ads, and experiments on Reddit, X, Telegram, and affiliate partnerships (fintech tie-ups).
● Own budget planning, projections, daily reporting, and P&L outcomes (this is a 24/7, high-ownership role).
● Design and run structured experiments across creatives, communication, audiences, and funnels.
● Drive event-based optimisation with a deep understanding of platform algorithms and delivery mechanics.
● Work closely with product to improve app onboarding, conversion rates, and retention, backed by data.
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