Senior Performance Marketing Expert

About Unified Infotech

Unified Infotech is a global technology consulting and software development company with over 13 years of excellence in delivering custom web, mobile, and software solutions. We partner with MSMEs and large enterprises to engineer innovative digital products that solve complex business challenges and redefine user experience.

At Unified, work is more than a role—it is a pursuit of excellence. We believe in creativity, collaboration, performance-driven execution, and continuous reinvention.

About the Role

We are hiring a hands-on performance marketing expert to drive demand generation sales pipeline growth through paid acquisition. You will own B2B lead generation across Google Ads, LinkedIn Ads, and retargeting, with a sharp focus on qualified meetings and sales pipeline for our digital transformation and software development services.

Key Responsibilities

• Plan, build, manage, and optimize Google Ads and LinkedIn Ads campaigns for B2B services lead generation, including ad retargeting
• Own budget pacing and performance, and continuously improve cost per qualified meeting and meeting quality
• Run structured A/B testing across audiences, creatives, offers, and landing pages.
• Collaborate with content, design, SEO, and web dev teams to create high-converting assets (e.G., ad copy, visuals, optimized pages).
• Ensure clean tracking using GA4, Tag Manager, pixels, UTMs, and CRM attribution
• Align with Sales and SDRs on ICP, targeting, qualification criteria, follow-up, and feedback loops
• Deliver weekly reporting with insights, actions, and next experiments

Required Skills & Experience

• 5+ years in performance marketing with proven hands-on expertise in Google Ads and LinkedIn Ads for B2B tech/services (e.G., software/web dev lead gen).
• Track record of managing $10K+ monthly budgets with quantifiable results.
• Proficiency in tools: Google Ads, Analytics 4, Tag Manager, LinkedIn Ads, SEMrush, Hotjar for optimization, and Excel for reporting.
• Strong analytical skills: SQL basics, A/B testing, audience segmentation, and multi-channel attribution.
• Experience in international targeting (US/Europe/MENA/APAC) and B2B niches like IT outsourcing or digital agencies.
• Excellent communication for cross-team collaboration and presenting data-driven recommendations.
• Bonus: Certifications (Google Ads, LinkedIn Marketing)